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Who we are

"Off the Ruck" in rugby represents dynamic, contestable moments where agility is key to victory. In business, agility is essential for not just surviving but thriving. At our full-service go-to-market agency, we understand your unique challenges, design tailored solutions, develop essential capabilities, and deliver the results you need to succeed. Let us help you navigate the complexities of today's business landscape with the agility and precision that make all the difference.

Why work with us

We are a Full-Service Go to Market Agency that provides quick and easy access to a full range of marketing solutions, that will unlock market-beating, sustained, and profitable growth for your business.

Our Philosophy

Building Marketing Mastery is about going behind the scenes to build the right substance to fire up the growth engine of a business. The 4D Growth Model presented by Off the Ruck is a simple 4-step model to achieve this. Off the Rucks’ 4D Growth model gives you a framework to use various analytical, strategic, and tactical tools and models in marketing/business to achieve this.

Kosala Hewamadduma

Global Marketing Head and CMO for Asia Pacific, NAMET and Africa at Upfield

Working with Off the Ruck has been transformative. Their strategic perspective has provided invaluable insights, helping us understand our business better and identify growth opportunities. Off the Ruck excels at bringing agility to our operations, streamlining processes, and enhancing capabilities to adapt swiftly to market changes. Their client-centric approach and innovative strategies have significantly improved our efficiency and responsiveness. I highly recommend Off the Ruck for their exceptional expertise and commitment to excellence.

Vipula Dharmapala

CEO/Co-Founder at DIGIServices

Off the Ruck has been transformative for InsureMe and Digis. Their deep understanding of our business and clear-cut solutions unlocked significant growth and enhanced our go-to-market capabilities. Their strategic insights refined our marketing, boosting sales and brand recognition. The team's professionalism and proactive approach ensured our goals were always prioritized. I highly recommend Off the Ruck for their commitment to excellence and tangible results.

Rukshan Wickramarachchi

General Manager at Lipton Sri Lanka

Off the Ruck provided essential support during a critical period for Lipton Sri Lanka. They successfully rallied our team to drive comprehensive business transformation, expertly managing both people and change management requirements stipulated by our Global Partners. Their project planning skills and thorough understanding of business processes, from backend IT infrastructure to frontend go-to-market strategies, were invaluable. Off the Ruck’s seamless support and strategic approach significantly enhanced our operational efficiency and market presence.

Navindra Abeyesundere


Off the Ruck has been significant for me as a young entrepreneur in Sri Lanka. Uidth helped brake complex topics and strategies. Off the Ruck worked closely with me to formulate the best strategy needed to launch my digital platform. We couldn't be happier with the results from Off the Ruck. Their innovative strategies and dedicated team have significantly boosted our go to market strategy.

What Our Clients Have to Say
About Us

Consumer Packaged Goods



Consumer Appliances


SAAS Solutions

Travel & Hospitality


Our Industry expertise

Our Valued Partners

Udith Perera

Founder Profile

Udith Perera 


Areas of Expertise:

Strategic Analysis & Planning

Crafting New Business Models

P&L Management

Brand & Category Management

Go-to-market Strategies & E-Commerce

Mentoring & Coaching


Pg.DIP Marketing (UK) - Chartered Institute of Marketing

MSLIM, Sri Lanka Institute of Marketing

Bsc. Business Administration (Special), University of SriJayawardenapura

Let's have a chat

How We Spark Growth


Using a range of analytical and data-driven tools we will obtain clarity on key unlocks necessary to deliver desired results


Experimentation-based fail-fast approach to accelerate learning within the client organization to build the required capabilities to realize the designed solution set


Our collaborative and agile design process will help unlock comprehensive business solutions to address issues identified


Enabling and guiding perfect execution of the intended solution set to secure the delivery of ambitious business goals

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